PERU TODAY

Oneworld Alliance, which represents the most prominent firms in the airline business, is working in one of the biggest campaigns to attract visitors to Peru in partnership with the Peru Export and Tourism Promotion Board (PromPeru).

The main objective of the campaign is to encourage people across all 150 or so countries served by the alliance's airlines to visit Peru, one of Latin America's most attractive, fascinating and welcoming countries.

Similar programmes have been carried out successfully last year between Oneworld and the tourism organizations in Japan and Hungary but it would be the first time any airline alliance works in this way with national tourist organizations from America.

Peru's leading airline, LAN Peru, is an affiliate member of Oneworld, along with its Latin American sisters LAN Ecuador and LAN Argentina and, as a full member of the alliance, Chile's LAN Airlines. Oneworld partners American Airlines and Iberia also fly to Peru.

Other Oneworld carriers with direct flights elsewhere to South America include British Airways and Japan Airlines, with Qantas launching services to Buenos Aires in November.

Oneworld's other members - Cathay Pacific, Finnair, Japan Airlines, Malév Hungarian Airlines and Royal Jordanian and around 15 other affiliate carriers - offer excellent connections to Peru from all around the world in combination with these on-line partners. These airlines carry 320 million people on around 9,000 departures a day serving almost 700 destinations in nearly 150 countries.

Each Oneworld airline worldwide will support the Peru drive in different ways, with the programme aimed at generating around US$1.5 million worth of exposure.

Some of them will offer special fares or frequent flyer bonus miles to Peru. Most will carry adverts or editorial coverage in their in-flight magazines, on their websites and in communications with members of their frequent flyer programmes. Others will work with tour operators or co-sponsor events or trade shows (Editora Perú)

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